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Overview Projects

MERCEDES-BENZ

How do you continuously evolve an online dealer locator as a key customer touchpoint?

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Challenge.

The Mercedes-Benz dealer locator is a key part of the customer journey. Expectations for usability, performance, and technical reliability are correspondingly high.

Further development happens within a live system. Changes directly affect existing flows and need to integrate seamlessly. Usability, performance, and technical requirements all have to be addressed at the same time.

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Approach.

The collaboration was hands-on from the start. The focus was on continuous improvement and ongoing development.

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Our role.

IT consulting and development embedded in the existing team:

  • Direct implementation support within the development team during live operations
  • Continuous development: support across multiple optimization cycles
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Outcome.

  • High-performing dealer locator with improved front-end usability
  • Hands-on implementation and technical development within a live system
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